CAREERS
Location: (Alexandria & Sheikh Zayed)
Core responsibilities:
Leading the development and implementation of strategic marketing initiatives to:
• Increase brand awareness
• Increase customer acquisition rate
• Enhance customer loyalty leading to increased repeat purchase
Budget management in alignment with sales targets set by upper management:
• Developing the marketing calendar in alignment with the overall budget and sales targets.
• Aligning budget with all relevant departments’ managers.
• Monthly evaluation of budgeted activities effectiveness vs set sales targets.
Job description:
1- Brand Management:
• Instill the brand positioning and owning a unique space vs the competition.
• Full ownership on the brand’s presence across different marketing channels including but not limited to: social media, search, OOH, SMS, partnerships. In-store and direct marketing.
2- Digital Marketing and Content Creation:
• Planning the year-round digital marketing strategy and supervising its
implementation across different channels.
• Leading the content creation process internally and externally through briefing photography & videography requirements, managing relations with photographers, videographers, influencers and graphic designers.
3- E-commerce:
• Collaborating with the e-commerce manager to achieve the set sales targets through owned and partnering e-commerce channels.
• Responsibility for providing the relevant assets to E-commerce manager to ensure full functionality of owned and partnering e-commerce platforms.
4- Campaign Management:
• Effective planning and execution of year-round campaigns to successfully launch new products, drive seasons’ sales and drive special products sales inline with the set targets.
5- Research:
• Monthly & seasonal market report with analysis on the competitive landscape, local and global industry trends.
6- Cross-department collaboration:
• Aligning plans with relevant internal departments and ensuring stakeholders alignment on the marketing calendar and implementation strategy.
7- Reporting
• Monthly marketing performance reports to be presented to upper management evaluating the effectiveness of marketing efforts.
Apply now by submitting your resume to: n.ali@alexbaking.com